The Mobile Alliance for Maternal Action (MAMA) is a global movement that seeks to use mobile technologies to improve the health and lives of mothers in developing nations. This site is dedicated to MAMA’s activities in South Africa.
MAMA is making a three-year, $10 million investment to create and strengthen programmes in three countries – Bangladesh, India and South Africa – and to enhance global capability of new and existing mobile health information programmes for moms in those countries and beyond.
MAMA is a partnership between the U.S. Agency for International Development (USAID), Johnson & Johnson, the United Nations Foundation, and BabyCenter and operates through a secretariat hosted by the mHealth Alliance. It was launched on Mother’s Day 2011 by U.S. Secretary of State Hillary Clinton.
MAMA’s efforts align with the UN Secretary-General’s Every Woman Every Child campaign and efforts to achieve Millennium Development Goals (MDGs) 4 and 5. To this end, MAMA engages an innovative global community to deliver vital health information to new and expectant mothers through mobile phones.
How to use MAMA
Mothers are invited to register for the service by indicating their expected due-date, or the birthday of their recently-born child, and receive weekly health messages and reminders during the pregnancy and up to the child’s first birthday. Timed messages include tips on everything from proper nutrition, how to keep the baby warm after birth, and breastfeeding.
Improving the health and status of mothers acts as a positive multiplier. When mothers succeed, they lift themselves out of poverty, and they lift their families and their communities along with them. Mobile phones are one of the innovative tools they can use. MAMA is a single resource for mothers to find life-saving information on maternal and infant health, up-to-date support on HIV+ pregnancies and vital Help numbers.
Pages have been donated for publication on this mobisite by BabyCenter, a leading maternal and infant health resource. Images ©Thinkstock.